According to Hinge, in beta testing Roses, the company found that users are twice as likely to get a virtual or even in-person date from sending a Rose to a potential match. Roses works in conjunction with Standouts, in that users are able to send a Rose to someone to get their attention, rather than just swiping and waiting for a response (a new twist on Tinder’s “Superlike” feature). Hinge’s revenue and subscriber base has grown considerably in 2020.) (Hinge launched its own AI research arm called Hinge Labs in May of this year to study patterns in dating behavior and develop features accordingly, and it seems to be paying off. The idea is that you get a more curated experience based on machine learning. The feed will refresh daily so that new prompts will appear based on previous likes and comments from each user’s chat history. Standouts organizes matches in users’ feeds so that those who seem most compatible show up first in the queue, but more notably it offers topics that interest both of you to spark better (and stickier) conversations, according to Adweek. Hinge has also unveiled two new features, Standouts and Roses, both an extension of Hinge’s “Prompts” feature. Also, our new illustrations have a more human feel by showcasing hand-drawn people with imperfect features, representing the real people who make up our community.” Hinge CMO Nathan Ross told Adweek that the new visual palette “utilizes colors found in nature so that distractions are reduced and users focus on developing a connection face-to-face. Hinge intends to create more warmth and fun to the dating app experience, which they feel will help users connect. These illustrated characters will also offer users prompts and tips for starting conversations. And so, giggling at the bar with your friends may not leave the right impression.Dating app Hinge has rolled out some impressive new features to help users connect with matches who spark their interest, and to help them engage in conversation.Īccording to Adweek, the app is offering new visuals that don’t resemble a traditional dating app, intended to capture the attention of its users – specifically, hand-drawn illustrations of people, dogs and plants in a color palette of purple, green and red. You don’t need to act like you’re preparing a speech for the U.N., but you at least want to show that you’re not here to waste anyone’s time. Basically, too much extraneous noise makes it seem like you’re taking the whole thing too lightly. “If it sounds like they’ve recorded it in public or a social setting, that strikes me as uncomfortable, and I’d probably swipe no,” says Ron, 26, in the U.K. Your closet is actually a solid choice for this, as the fabric from your clothes helps absorb whatever background noises you might have going on.Īccording to some Hinge users I spoke to, a lack of background noise is, in fact, a big deal. “One thing that helps you sound a little better, even without practice, is finding a nice, quiet place to rehearse and record your audio,” he tells me. His best advice? Get your recording set-up right. Jeff Zhou, personal finance expert and co-founder/CEO of Fig Loans, has had to make some voice recordings in his line of work for presentations. On TikTok, lots of women have rounded up their most egregious, nonsensical and often purely innocent discoveries from men’s Hinge profile voice prompts, most of which involve guys doing weird celebrity impressions, telling jokes that only they laugh at or, in my favorite case, just reading the prompt out loud without answering it.Īll of this begs the question: How does one record a decent voice-prompt response? More importantly, how do you avoid becoming fodder for a TikTok roundup? The thing is, daters are discovering that they don’t like all that personality and humanity as much as they thought. Voice notes can add a better sense of personality and humanity to the text-and-image portrait you’ve digitally selected for yourself, and much research has shown that voice plays a significant role in how we perceive the emotional state, dominance and attractiveness of other people.
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Now, when looking at your perfectly curated profile, prospective dates can hear a bit of how that brain works and what that sweet, resonant tone of yours sounds like when you respond to prompts like “my most irrational fear.” In late October, dating app Hinge delivered unto us a blessing and a curse: voice prompts for your profile page.